Packaging and
distribution
Packaging
Although the glass
milk bottle is still the traditional packaging medium for retail milk distribution,
single-service paper/plastic containers are increasingly being adopted for the same
purpose. A survey has shown that in some European countries they have captured two-thirds
of the market. A beginning in this field has also lately been made in India. As far as
milk packaging is concerned, paper is a carrier for a water-proof layer of either
polyethylene or wax. The provision for 5 to 10 per cent of synthetic fibres is said not to
influence the printing or folding capacity of the paper, but rather to provide better wet
strength. Dominated, in milk packing, by polylefines (such as polypropylene and
polyethylenes), used singly or blended to offer a wide range of materials, plastics
have superseded paper in recent times. The polyolefines of interest are coating grades for
cartons, film grades for sachets and extrusion/blowing grades for bottles.
Cartons
are commonly used for both bulk and retail sale
They are made of
combinations of food grade paper and wax or plastics. The distribution advantages of
cartons are: maximum space utilization in vehicles and storage, ability to carry
attractive printing, and convenience for the purpose of stacking milk on super-market
shelves. The carton systems in common use are: Perga (U.K); Pure Pak (USA); Zupack,
Blockpack (W.Germany); and Tetra Pack (Sweden). When filling the cartons, either
pre-formed or pre-cut blanks may be used. Pre-formed cartons are supplied in a fully erect
form ready for filling; in the pre-cut system the blanks are supplied in a knocked down
shape and the final carton is set up, formed, filled and sealed on one machine.
Sachets
are flexible water-proof bags
Since it is
difficult to pour from sachets, they are usually equipped with a jug. The sachet systems
in common uses are: Polypack, Bertopack (Switzerland); Finnpack (Finland); Milk Pack,
Rotapack (W.Germany); and Prepac (France). Sachet filling of milk usually follows a
form/fill/seal system. The sachets are formed from a reeled film over a shoulder and
tube-forming sealer. Their size is changed simply by pushing a button without stopping the
machine. The relative advantage and disadvantages of paper/film packaging of milk over
bottling are given below:
Advantages
Light in weight,
easy to handle and no danger of breakage.
Distribution costs
lower (occupies less space, lower pay-load due to light weight, no collection of empties).
Bottle-washing costs
eliminated (Saving in equipment, detergents, steam, etc.).
Tamper-proof,
Effective sales
message can be printed.
Less noisy (during
filling, sealing and transportation).
No exposure to
sunlight.
Filling machinery
compact and occupies much less space.
No container deposit
needed.
Disadvantages:
- Costs higher per unit milk distributed.
- Product not visible.
- Difficult to remove cream.
- Inspection of milk (for sediment) not
possible.
- Regular supply of special paper/film
essential.
- Not so easy to open.
- Some cases of leakage may occur.
Distribution
a)
Introduction
Distribution of milk
is the last or final stage of the market milk industry. Others are preparatory to placing
the product into the hands of the consumer. The quality of the product alone will not
assure its wide distribution, which should be planned and executed intelligently.
Distribution facilities consist of;
A
successful distribution programme requires;
A product of high
quality.
An attractive
package.
Neat and courteous
route salesmen.
Delivery equipment
of pleasing appearance.
Efficient use of men
and equipment.
Effective
advertising.
b) Route
organization
This varies with the
size and the type of business. In a small plant, the same drivers and trucks may deliver
both wholesale and retail goods. In larger organizations, wholesale and retail
distributions are usually handled by separate personnel and equipment. Wholesale routes
handle larger volumes and have fewer stops than do retail routes. For economical
operation, the truck should be utilized for a maximum number of hours per day for milk
distribution.
c) Payment of route salesmen
Three different
methods are in use:
Flat salary. Gives
no incentive to sell more products, secure new customers.
Salary plus
commission. Most satisfactory.
Straight commission.
Used when the driver owns the route and equipment.
d) Checking
out the routes
Different systems may
be used for loading the trucks in checking out the routes. The trucks must be loaded
rapidly so that the drivers are not delayed at loading stations. The principal systems
are:
Loading directly
from the storage rooms through one or more doors.
Using a long loading
platform with coveyors from the milk-storage rooms.
Loading
platform-trolleys in the storage room with orders for the different routes. The platform
trolleys are the wheeled onto the loading platform and finally loaded into the delivery
trucks. (The first two systems are suitable for medium size and large plants, the third
for small ones).
- Checking in the routes
This consists of
verifying the drivers count of empty bottles and unsold goods and conveying the
bottles to the washers or to storage. The driver usually places the bottles on the
platform, coveyor or platform-trolly.
- Sales outlets
These include (for
both wholesale and retail sales) the following:
Home delivery.
Milk booths or
distribution depots/bars.
Stores.
Soda fountains
Coin vending
machines
Automatic dispensers
Factories,
hospitals, jails, restaurants, schools, etc.
- Anticipating daily
demand
This is usually based
on past experience, taking into consideration holidays, fairs and festivals, special
events, etc.
h) Frequency
of distribution
Due to highly
changeable temperatures during most seasons and the lack of refrigeration facilities at
the average customers home in India the milk has to be distributed twice daily.
Viz., morning and evening. In cold countries, one-time delivery is usual.
i) Utilization
of returned milk
Unsold milk presents a
problem of economic disposal. Under tropical conditions, as in India, the returned milk
should not be sent again for sale as liquid milk since exposure to high temperatures
during its inward and outward journeys subject it to quality deterioration and hence may
cause consumer complaints. The unsold milk can be given for separation or utilized for
preparation of dahi, etc.
- Systems of collection
for the payment of milk
These are credit, cash
or advance payment (coupon/ monthly card). |